Brand tracking
Wave after wave of consistent, comparable data — without the wave of programming.
01 Where AI helps
The fiddly parts,
handled.
Trackers live or die on consistency. One changed scale label and your trend line is fiction. The agent rebuilds the exact structure every wave — same question types, same scales, same routing — so each wave stays perfectly comparable to the last.
And when the business asks for a new brand added mid-year, you don't re-brief a programmer. You ask the agent, review the change, and field.
02 Study toolkit
The right tools
for this study.
Multi-select
Awareness batteries across long brand lists.
Rating scales
Imagery, consideration, and preference.
Grids
Brand × attribute matrices in one screen.
03 Why Aayvu
Why teams run
brand trackers on Aayvu.
Consistency, enforced
The agent keeps every wave structurally identical.
Changes in minutes
Add brands, tweak attributes, re-field — same day.
Multi-market ready
Translations keep every market on the same questionnaire.
Start with the document you already have.