01Media choice
Which concept feels most distinctive?
ABC
Concept testing
Screen ideas in hours, not weeks.
01 Where AI helps
The fiddly parts,
handled.
Concept tests are fiddly: randomized concept order, monadic or sequential exposure, diagnostics after each concept. It's exactly the kind of setup work researchers dread and programmers bill for.
The agent sets up the rotation and randomization, keeps each respondent's path clean, and lets you add another concept the morning of fieldwork.
What changesHours of setup become minutes of review.
02 Study toolkit
The right tools
for this study.
Image & media
Show the concept, pack, or stimulus.
Rating
Appeal, uniqueness, and relevance diagnostics.
Ranking & MaxDiff
Force choices between competing ideas.
03 Why Aayvu
Why teams run
concept tests on Aayvu.
Randomization built in
Concept order rotated without scripting.
Same-day iterations
Add a concept, re-field, no re-quote.
Clean respondent paths
Monadic or sequential — handled correctly.
Start with the document you already have.