Pricing research

Price with evidence, not gut feel.

01 Where AI helps

The fiddly parts,
handled.

Pricing methods are precise instruments: Van Westendorp's four questions must be asked exactly right, Gabor-Granger needs its price ladder sequenced, conjoint needs its experimental design respected. The agent knows these methods and sets them up correctly.

You bring the price points; the agent builds the instrument.

What changesHours of setup become minutes of review.

02 Study toolkit

The right tools
for this study.

01

Number & text

Van Westendorp's four price questions.

02

Single select

Gabor-Granger buy / no-buy ladders.

03

Conjoint & MaxDiff

Trade-off and feature-value exercises.

03 Why Aayvu

Why teams run
pricing studies on Aayvu.

01

Method-correct setups

The agent follows the method, not a guess.

02

Validation included

Sensible ranges and required answers.

03

Analysis-ready output

Clean CSVs structured for pricing analysis.

Start with the document you already have.

See what the agent
would build for you.

Request early access ↗