01Usage grid
How often do you use each brand?
Northstar ○●Vale ●○
Usage & attitude
The deep studies, without the deep programming pain.
01 Where AI helps
The fiddly parts,
handled.
U&A studies are the heavyweights: long questionnaires, category usage, brand funnels, and routing that branches on everything. They're the studies most likely to stall in a programming queue.
The agent takes the whole document — all forty, sixty, eighty questions — and programs it in one go, logic included. You spend your time on the analysis, not the setup.
What changesHours of setup become minutes of review.
02 Study toolkit
The right tools
for this study.
Grids
Category × brand usage matrices.
Multi-select
Long repertoire and behavior lists.
Constant sum
Share-of-wallet allocation.
03 Why Aayvu
Why teams run
U&A studies on Aayvu.
Handles the long ones
60+ question documents programmed in one pass.
Complex routing, done
Funnels and branches wired correctly.
Test before field
Walk every path as a respondent first.
Start with the document you already have.